My Red Thumb Campaign

During consultation with over 2,000 local people, 71% agreed that concentrating on road safety issues should be a focus for Dorset Police.

Many are addicted to their phone and think they cannot survive a journey without checking social media, sending a text or taking a call. The red thumb aims to act as a visual reminder to all motorists to not be tempted.

As the Association of Police & Crime Commissioner lead on road safety, the Commissioner is a passionate supporter of education campaigns like My Red Thumb.

The Commissioner sported a red thumb, conducted media interviews with press and took part in the social media campaign on 11 May 2017. Throughout the day, motorists were encouraged to paint their nail red, photograph it and share it online in order to remind drivers to put phones out of reach and stay safe on the roads.

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