Redesign the Dorset Roadsafe website to boost prevention

Injuries occur on Dorset’s roads on average five times a day, and these incidents can potentially have tragic consequences – for those involved, their loved ones and the wider community.

Road safety is one of the main concerns of the county’s residents and the public rightly expects agencies to work together to reduce the number of deaths and injuries on the road. Because of this, road safety is a major theme in the 2017-2021 Dorset Police and Crime Plan.

The response to these concerns is considerable. The statutory Dorset Road Safety Partnership was established in 2002 and is led by Dorset Police with representation from organisations including the OPCC, Local Highways Authorities, Dorset & Wilts Fire & Rescue Service, Public Health and Highways England. The strategy recognises the need for a coordinated and evidence-based approach – bringing together education, enforcement and engineering to address safety issues.

In Dorset, this partnership approach has led to a series of innovative and effective tactics that continue to enjoy the support of our communities. To support the work of the Dorset Road Safety Partnership, the PCC pledged to update the old website so it was more user friendly and kept up to date with relevant safety advice.

The website went live in early 2018 at the following address: www.dorsetroadsafe.org.uk

Feedback has been favourable and the statistics show a healthy level of engagement and activity on the website, as summarised below for the whole of 2018/19 and the available quarters so far in 2019/20:

 

2018/19

2019/20 (Q1)

2019/20 (Q2)

 

Individuals visiting website

 

22,578

8,671

8,079

Website sessions

 

31,799

11,614

11,285

Total page views

 

61,913

21,282

20,223

Average time spent on website

 

1m 23s

1m 15s

1m 23s

How website was accessed:

  • Mobile phone
  • Desktop computer
  • Tablet

 

49%

38%

13%

 

55%

34%

11%

 

56%

33%

11%

How website was found:

  • Search engine
  • Link
  • Directly typing address
  • Social media

 

67%

19%

10%

4%

 

72%

13%

9%

6%

 

71%

14%

9%

6%

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