Bournemouth & Wessex Advanced Motorcyclists
Bournemouth and Wessex Advanced Motorcyclists ( BWAM ) applied for funding to run a Safer Biking Scheme across the county.
- PRIORITY 1
- PRIORITY 2
The advanced training has been shown to decrease the incidence of serious accidents amongst motorcyclists, however nationally research has shown that bikers under the age of 30, and female bikers were less likley to engage with the courses. BWAM applied for funding to run a recruitment campaign to encourge uptake of this important safety accreditation.
At the six month stage the club’s attendance at BikeSafe which is the programme run by Dorset Police motorcyclists has been so successful that they have not had to undertake the advertising that they had previously planned but instead diverted the marketing spend into getting incentives into place to encourage new riders to take part in the road safety initiative they offer. This has worked so well that they have increased new members to 32 - up from 11 on the previous year. Female riders have increased from one to five. with the average age of the new members coming down considerably.
One of the new female riders, Lucy , said '
“I really did not know what to expect from the Advanced Rider BWAM Course, but it has really helped me understand the importance of advanced riding skills on my bike. I enjoyed the training so much I am now training to become an observer who can help advise other riders. I really would encourage other women and younger riders to undergo further training, you never know when it could be a real lifesaver!”
For more information about BWAM, please see here : www.bwam.org.uk